The mission is to change the textile industry
Pure Waste Textiles manufactures clothing from 100% recycled material. Indeed, Pure Waste means "waste only" or "completely waste". Pure Waste’s ambitious goal is to make the material cycle a new normal.
Currently, in the manufacture of cotton clothing, about 15% of the material is wasted, which is completely ecologically unsustainable. In the production of jeans in the world alone, 450 meters of fabric are wasted in small pieces every year!
Pure Waste utilizes cotton spinning waste and small shreds left over from fabric cutting by reusing them. This saves on the production of new cotton and at the same time reduces the amount of waste generated.
Pure Water's recycling method saves water
As the production of new cotton consumes a huge amount of water, saving water using recycled materials is also a significant ecological benefit.
For example, it takes about 2700 liters of water to produce a T-shirt from new cotton, and more than 6000 liters to produce a collegapida. Pure Waste has already saved half a billion liters of water with its recycling method!
Pure Waste manufactures college fabric and knit, which are used to make practical everyday clothes. So you can find T-shirts, colleges, collared shirts and knitwear in basic colors. Many of the clothes are designed as unisex models.
The selection doesn’t vary, but is a real slow fashion: the same well-established classics are needed even year after year.
Made responsibly in India
The Pure Waste plant is located in Tiruppur, southern India. Since the manufacturing material is produced by the clothing industry, it makes sense to do the work at the birthplace of the material.
About half of the local village community is employed in the factory. The salary of the employees is higher than the average salary in the region and they have employment benefits such as commuting and food. Breaks and working hours are taken care of.
The plant is manufactured for industrial use and its environmental impact is minimized. 95% of the energy used is wind power and water consumption is regulated. The plant also provides the well for community use.
You can read more about the factory and working conditions