The mission is to change the textile industry
Pure Waste Textiles manufactures clothing from 100% recycled material. Indeed, Pure Waste means "waste only" or "completely waste". Pure Waste’s ambitious goal is to make the material cycle a new normal.
Currently, in the manufacture of cotton clothing, about 15% of the material is wasted, which is completely ecologically unsustainable. In the production of jeans in the world alone, 450 meters of fabric are wasted in small pieces every year!
Pure Waste utilizes cotton spinning waste and small shreds left over from cutting fabrics by reusing them. This saves on the production of new cotton and at the same time reduces the amount of waste generated.
Pure Waste's recycling method saves natural resources
The new yarn is not re-dyed, but Pure Waste utilizes the colors resulting from the color sorting as such.
The production and dyeing of new cotton consumes a huge amount of water, saving water in the use of recycled materials is a significant ecological benefit.
For example, it takes about 2700 liters of water to produce a T-shirt from new cotton, and more than 6000 liters to produce a collegapida. With the Pure Waste method, water consumption is only about 1% of what would be consumed in a product made from a new raw material.
In late 2020, Pure Waste began reporting the carbon and water footprints of its products. The information can be found in the product information with the exception of some older products.
Pure Waste manufactures college fabric and knit, which are used to make practical everyday clothes. In the selection you will find, among other things, T-shirts, colleges, collared shirts and knitwear in basic colors. Many of the clothes are designed as unisex models.
The selection doesn’t vary, but is a real slow fashion: the same well-established classics are needed even year after year.
Made responsibly in India
The Pure Waste plant is located in Tiruppur, southern India. Since the manufacturing material is produced by the clothing industry, it makes sense to do the work at the birthplace of the material.
The plant is manufactured for industrial use and its environmental impact is minimized. 95% of the energy used is wind power and water consumption is regulated.
About half of the local village community is employed in the factory. The salary of the employees is higher than the average salary in the region and they have employment benefits such as commuting and food. Breaks and working hours are taken care of. The plant also provides a well for community use.