New ideas responsibility blog about the phenomena of the fashion world

The clothing revolution is celebrated every year on the anniversary of the catastrophe in Bangladesh. What exactly happened and what followed?

What is green washing and what should a customer pay attention to?

5 instructions for recycling used clothing. We Finns alone decommission about 70 million kilos of textiles a year, so it doesn't matter how we do it. The best way to prevent clothes from ending up in landfills far away in the world is to take care of their proper recycling themselves.

Our culture has a built-in status related to goods and we start building our self-image around ownership from an early age. So is it possible to borrow to serve our internal need for ownership, or is it just enough for us?

What are the most common clothing recycling materials and where do they come from?

The change, which had been simmering for a longer time, began to take shape. I strongly questioned my own consumption habits, what I did, and even my profession. I had just read a book by Greta Thunberg’s family Family and planet in crisis. The message of the book made me properly stop at the questions that had been circling in my mind. 

I came to the conclusion that we need to blow the game away from the constant production of new material. In other words: recycle.