The heart issue is the recycling of materials

The online store’s selection consists of clothing, bags and jewelry made from recycled, reused, or local renewable materials. This avoids the production of new raw materials that are harmful to the environment.

 Proportion of different recycled materials 

A selection of variants 

Distribution of recycled materials

Updated 01 2021


Recycled materials and reused materials

Do they differ?

Officially recycled materials are materials made from waste materials. Typically in clothing, such are, for example, polyester fiber made from plastic bottles or recycled cotton made from cotton chips left over from the clothing industry. In such materials, the production starts from the fiber level - the journey to a new product is thus long.

The use of recycled materials in clothing is more diverse. The selection includes jewelery made of both 100% recycled silver and crown caps. The materials for making bags can even be found in a car dismantling station!


Reusable the introduction of finished material that may be unnecessary or unusable for its original purpose. This prolongs the life cycle of the material and avoids unnecessary textile waste.
Clothes from used jeansRecycled from rental textiles to clothing

The surplus of one is the material of the other

Surpluses are generated in the clothing industry, the furniture industry and the military. The surplus is finished fabric or leather that has no use on the original customer, or the leftovers are too small to use.   

The surplus can often be utilized as such as a finished material.

Utilizing the surplus reduces the need for new material and at the same time makes efficient use of the resources used to produce the material.

Products made from surplus materials are small in size and can be best utilized by small businesses.

Recycling of surplus materials

Other ecological materials

There are a few materials in the range that are technically new but contain significant recycled elements. 


100% cupro. Kupro is made from cellulose fiber, which is a by-product of cotton production, so that the cotton plant can be better utilized. Manufacturing minimizes the use of water, energy and chemicals. 

Tencel Refibra

30% of Tencel Refibra's fiber raw material is recycled cotton and 70% wood fiber.


New materials - local production from Finland

The foundry also has Finnish very renewable, locally produced materials: wood and wool. The production of these materials does not burden the environment where the effects on the clothing industry are felt most severely, and the responsibility for production is monitored.

Finnish materials 

Materials of animal origin - leather

In addition to wool, the range includes leather made of animal materials. Leather is a material that is unique in its durability and therefore takes its place in the Upcycler range. 

Leather is either a surplus of the food or furniture industry from Finland or England. In addition, the range includes deer skin, which is obtained as a by-product of deer stock thinning.

Second Hand used clothing and accessories

Our selection includes used clothing and accessories so that I can, for my part, extend the life cycle of these products. In the case of used clothing and accessories, the criterion has not been the material or method of production, but the quality and usability of the product.

Used clothes and accessories


Countries of origin of materials and countries of manufacture of products

Read more about our selection of brands