Upcycler Helsinki ecological fashion online store

Upcycler Helsinki was born out of a desire to make more ecological choices and enable them for others as well.

Upcycler is a one-woman company that aims to reduce emissions from fashion by offering more environmentally friendly alternatives.

For my part, I chose to influence the climate crisis through fashion, as fashion is not only my long-time profession, but also a huge contributor to emissions and often completely unnecessary environmental burdens.

Responsible clothing store Upcycler Helsinki

Upcycling therefore means recycling recycled material into something new, even better. That is what I wanted to promote with my company; recovery of the old both qualitatively and aesthetically. My dear hometown also served as inspiration and motivator. For me, Helsinki has beaches, the sea and peace of nature. On these beaches, however, the sea may no longer freeze in the winter and the bushes make buds in the middle of a snow-free winter.

Slow down fashion on recycled materials

Upcycler offers a collection of products that are recycled or made from recycled materials or reused materials. In this way, we can reduce the amount of textile waste generated in the world while reducing the need for new material production.

Sometimes the selection also includes highly renewable, local materials such as wood or wool. All manufacturers are united by a production method that respects nature and the creators of the product.

Read more about the range of recycled materials

The idea of ​​the store is not to offer a large selection, everything for everyone, but quality and time-lasting design; "slow fashion". The series in our selection are small and individual pieces are also included. In addition, the range is complemented by changing collections of used clothing.

Our selection is mostly the production of Finnish companies. By favoring Finnish, Upcycler wants to support fashion production here, far away from large producer countries.

Brands in our selection

Entrepreneur Maj-Lis Viitanen Upcycler Helsinki

Thank you for sharing my interest in sustainable fashion!


Upcycler Helsinki Oy


Read more on the blog New ideas.

Interview In Helsingin Sanomat on 19.4.2020 April XNUMX


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