Upcycler Helsinki clothes and accessories from recycled materials

We all have a mark, but you can also reduce the mark with your own choices. However, not everyone needs to be an expert in clothing production in order to make more ecological choices.

Upcycler has been established from the beginning to minimize the inconvenience caused by clothing production and to make more sustainable choices easier.

On the basis of a circular economy

It is no longer possible to constantly produce new raw materials, but to use our resources more wisely. Upcycler has been established from the beginning on the basis of the circular economy and sustainability.

Upcycler is a one-woman company that collaborates with numerous other small businesses to form the Upcycler collection.

My career in international fashion trade changed to entrepreneurship in early 2020, a desire to make an impact in this completely unsustainable industry.

Maj-Lis Viitanen entrepreneur Upcycler Helsinki
Interview In Helsingin Sanomat on 19.4.2020 April XNUMX

Fashion from recycled materials

Upcycling means recycling recycled material into something new, even better. That’s what Upcycler wants to promote; recovery of the old both qualitatively and aesthetically. 

Upcycler offers a collection of products that are responsibly made from recycled, surplus materials, or reused materials.  

All brands and products in the range are united by a production method that respects nature and the creators of the product.

Less is more

The idea of ​​the store is not to offer a large selection, everything for everyone, but quality and time-lasting design; "slow fashion". The sets in the selection are small and individual pieces are also included. In addition, the range is complemented by changing collections of used clothing.

Upcycler Rental Service

In addition to the online store, Upcycler also serves serves also Rental Service with a small selection of clothing and accessories for rent.

Borrowing can be both an ecological and an economic option when the need is short-term. The loan office's selection is designed to serve special situations, such as parties or important meetings.

Finnish companies

Upcycler's selection is mostly produced by Finnish companies. By favoring Finnish, I want to support fashion production here, far away from large producer countries.

Some of Upcycler's partner companies are long-standing pioneers in the field of greener fashion, but there are also many micro-companies in the early stages of their careers.

Handcrafted products are also valued by Upcycler, as they have a short production chain and shorter transport distances between work steps. In local production, manufacturing is transparent and many problems related to ethics and ecology can be avoided.   


Glad you found Upcycler. I hope Upcycler can offer you the joy of discovery!


Read more about Upcycler's operations:

What does responsibility mean in Upcycler's operations?

Ecology of materials at heart


Check out our brands

Sustainability communication services for companies




Upcycler Helsinki Oy


Founder and CEO: Maj-Lis Viitanen




To contact us, provide feedback, comment: