Substantially concise description
An advertising agency specializing in responsibility needed help with a description of the responsibility of its own work. The core text summarizes the essence of corporate responsibility work.
Feedback on the work:
“Maj-Lisin awesome inspired by Finnish updates that lower the threshold for corporate responsibility communication, I had wanted to get in touch for a while. I saw that my own customers too benefitfather his skills. I set out to try the collaboration by making my own responsibility section, which had not been completed for too long. Fortunately. The work had to be done quickly and the message finally crystallized into a publication condition. The text was firm, an admirable ability to squeeze out bursting information into an essential, and yet comprehensible form! I warmly recommend the From Deeds to Words service and hope to share many more relevant projects in the future. "
Anri Veisterä, entrepreneur
Jewelry maker Vernada had collected data and written text for responsibility pages, but the data was in an unstructured format. The diversity of the materials used brought its own challenge.
A Responsibility section was created for the pages, and the structure of the websites was changed to work with both new responsibility content and existing content.
Read the text: Sustainability
In my own words, in my own style
Kaisa Turtiainen's colorful and happy clothing brand needed information about responsibility on its website. My own bohemian style seemed to conflict with the general style of the responsibility pages.
We made Kaisa’s responsibility page an equally bubbling entrepreneur himself, using our own words and phrases instead of official, reportable pages. The page is a story about Kaisa's work, process and world of thought behind colorful fabrics and clothes.
Excerpt from the work:
"Those who have visited my study know that there is no room for mass fashion. However, that is not the only reason why clothes are only made in small batches as needed. I want the clothes not to be made in vain! It is wonderful that every garment gets entangled in it. loving body. "
Feedback on the work:
"It was kind of a really wonderful and effortless thing. I really had a need for this because I had received feedback on the lack of talk and I myself, already working in the field, was aware of the shortcomings. The end result is good, exactly what I missed. To be honest, I would certainly have squeezed this in some way myself, but sometimes just using an outsider to think things through is the best solution. When I make texts myself, I may not always see the right priorities for things. It was good that I was able to pour everything that came to my mind and then you filtered out the good points from there. "
- Kaisa Turtiainen
Read the full text: Kaisa Turtiainen -Responsibility
Upcycler Helsinki is my own online store, which has been established from the beginning with the responsibility above. As ecology and ethics are the most important elements of Upcycler's operations, several pages have been invested in describing these to the customer.
In addition to general principles and values, the website provides information on different materials, the origin of the materials and the countries of manufacture.
Responsibility communication has brought Upcycler Helsinki the Social Enterprise label awarded by the Finnish Labor Union.
Sustainabilitypages Upcycler Helsinki
Make your work visible
Label and paper trade The little paper's responsibility pages had been in the entrepreneur's mind, but it seemed difficult to do. Help was sought in structuring the content and lyrics.
It was decided to include the responsibility content in the company description, to deepen the image of the company and to provide more information about the activities. The end result is still a concise, interesting narrative that fits the style of the e-commerce.
Excerpt from the work:
"I make sticker sheets in my home office in Helsinki. I print label sheets on high-quality matte label paper made in Belgium (FSC).
The materials of the sticker sheets and postcards are FSC certified. The FSC (Forest Stewardship Council) is an international forest certification scheme that works for environmentally friendly, socially responsible and economically viable forest management. "
Read the full text: Finnish sticker manufacturer Little paper
Feedback on the work
"The result corresponds very well to what I had hoped for from our cooperation, that is, to bring responsibility issues to the e-commerce clearly. It was nice that you also took into account what else could be said in the text besides responsibility issues, The questions were difficult in a good way, that is, aroused to think and realize that true, this is what customers are interested in and this is good to open and tell the site. Some things were things I hadn’t thought about myself properly before, or it was hard to put thoughts into words. ”
- Noora Salonen