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Don't Green the Mini Guide
"Don't Green" is a mini-guide to corporate responsibility communication.
Avoid misunderstandings and communicate responsibility truthfully, in clear words.
Greenwashing means deliberate misrepresentation, the purpose of which is to give a greener image of the activity than reality. Many small entrepreneurs who write about responsibility are worried about being unintentionally labeled as a greener. When writing to minimize the possibility of misunderstandings, there is no room for accusations of greenwashing. The mini-guide gives you tips to avoid misunderstandings.
Download your own guide!
A manual is also included Responsibility in words online course.